No More Free Office Supplies From Big Pharma For Docs
Tuesday, July 22nd, 2008
Last year, when my Mom was getting consultations for spinal sugery, (which turned out to be successful), we walked into her surgeon’s office. It was stacked with trays of gourmet food. “Ah,” said Mom. “I see the drug reps have been here.”
“I don’t prescribe drugs,” said the surgeon, and then laughed at the absurdity of his statement.
Mom’s surgeon will still be able to get free food sent to his office by representatives of Big Pharma, but that’s about it. All of the free office supplies emblazoned with logos (making a pen, coffe mug or notepad look like it was ready for NASCAR). All of that has now been banned by the Phramecuetical and Research Manufacturers of America (The ban is, of course, just in America). The ban takes effect in January, 2009.
Why The Free Stuff?
Since doctors are the only legal people to prescribe drugs, companies make sure they court evey doctor they come across with the same ardour as Howard Hughes collecting actresses (except the doctors see the drug reps a lot more than Hughes was suppossed to see his harem). They shower doctors with all kinds of goodies — not just lunches and office supplies. Years ago, doctors were given such perks as free vacations, free concert tickets or even free small appliances. They got all of this whether they actually prescribed the company’s drugs or not.
Those more expensive gifts were dropped to legal pressure on Big Pharma to stop wasting on so much money pimping their drugs. That’s when the first annoying drug television ad campaign hit American airwaves. Big Pharma does anything it can to keep the costs of their drugs high — and that means big bucks spent in advertising. In this way, they can “justify” costs.
No Free Lunch
Gradually, the general public and lawmakers are catching on to all of Big Pharma’s tricks. This ban is the latest modification to start forcing Big Pharma to lower the costs of their products. It remains to be seen whether Big Pharma will actually lower their costs — chances are, they will just find some other way of blowing a huge bundle on advertising. I can just see Imitrex logos now on race cars.
The Non-Profit Group No Free Lunch offers a “pen anmesty program” where it offers to replace pens that doctors would otherwise receive from drug companies. The doctors have to send the drug-emblazoned pens to them in exchange for pristine pens that only have the brand of the penmaker on them. The group then donates the evil druggie pens “to a worthwhile cause”.
Just on a personal note, when my doctors discover that I am a freelance writer, I suddenly get showered with pens before I leave the office. The pen I’m using right now (when not on the keyboard, that is) has a Zaditor logo on it (Zaditor has nothing to do with treating any medical problem I have, sadly). My doctors are clearly as sick of free pens from drug companies as the Pharmecuetical Reasearch and Manufactuerers of America.
However, they won’t give me any of their coffee mugs.
Many people who suffer with migraines or chronic headaches take medicines called “preventives” or “abortives”. Or, perhaps they are like me and take both kinds. Until recently, I didn’t think there was ANY difference between an abortive and preventative medication, and I have two college degrees. I was recently set straight by my primary doctor,
Hello, Gentle Readers. My apologies for the absence of the last two weeks. This was due to the technical problems on the part of 451 Press, the network this blog is on. Having blogs go up and down like yo-yos is part of the nature of the beast we call Blogging For Pay. So, if you were thinking that perhaps a new blogger was needed for Dealing With Headache, forget it.
Here’s one from the “Say It Ain’t So!” Department:
George Carlin was one of my heroes, partially because of his love of wordplay and partially because his jokes could make me laugh even when I was suffering from migraines. For a while, I could bathe in his soothing absurdity (which often made a great deal more sense that just about anything else you’ll read.) No other human being could say the word F*** and make it sound like art.
Mine went crap, thanks. I became more aware of my headaches this week than I have in the past month. My apologies for the smaller than usual number of blog posts this week. If 451 Press wasn’t down, then I was. Perhaps 451 Press or Word Press or the server gets migraines, too. I had some real beauties this week.
Soon after I graduated elementary school, my Mom forbade me to tell her what I dreamt of the night before. She claims it’s because she never had nightmares until I told her mine. (What can I say? I like to share). But now I have reached a new level of weirdness in even my dreams.
Swallowing a pill is a very personal thing. When you have chronic headaches or migraines, you better get your own system down fast and stick with it. Throughout my life, I have been told and lectured of various ways of swallowing a pill that are all better than mine (at least, that’s what I’m told). But I can only get the pills down my throat in my way, so it’s the best system for me.
Gee — guess what you think I’m going to say. Universal health insurance coverage is a big issue in America (where it doesn’t exist) and England (where it’s dying fast). Americans, especailly older generation Baby Boomers, have been conditioned to pay through the nose for health care. They have had it drilled into their heads that you only get what you pay for — so if it’s free, avoid it like the plague (sorry about the cliche and the pun).
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